Over 90% of agents are going to fail at this business. A big reason for that is because this business is hard, and the bar to get a license is so low. However, another huge reason why, is because everyone is trying to do the exact same thing.

The "Make 1,000 phone calls and send 10,000 postcards and stop at every FSBO" lines that the big brokerages give you are targeted at 50% of the 90% of people that would have washed out of the industry anyway.

The big names recruit new agents as much as they push selling houses. Agents come in and pay for signage, business cards, E&O insurance, desk fees and 1,000 other things. They keep margins up and dilute the fees for the agents that actually sell.

If everyone is cold calling, door knocking, buying the same leads, using the same scripts, the same mailers etc. The efforts will prove to be futile 95% of the time.

The only thing you need to do

So what is the best way for an agent to get started, or a struggling agent to get going again?

You.

The only thing you need to do, is you.

Are you charismatic? Then you need to spend less time on Facebook and the phone, and more time on the streets. More time engaging people in everyday life.

One of the top agents I know spent his early days going to hair salons and getting a trim twice a month. Very engaging guy, he always made sure to subtly work the conversations into real estate.

Pretty soon he was selling all the hair stylist houses, then their clients houses, then their families houses and on and on.

Are you terrible at comfortable conversation but really good at the technical stuff, like numbers, charts, markets? Then spend more time doing in-depth market analysis and be the pro at that.

If you can’t cold call or cold approach to save your life, but peddle your market analysis, charts, and technical work, you could go from single family residential and straight into commercial and development. You might even land yourself over $15 million in deals without even having a social bone in your body.

Are you carefree, fun and engaging, but kind of an airhead...? Luckily, there is a huge market for that!

Spend time engaging with groups of people, going out to social events, and joining bi-weekly clubs. Post quirky stuff on Facebook. Make people want to be around you.

Every single person has a talent or quality that is above and beyond most other people.

That is “you”.

When you know you have that quality, what’s the point of doing what everyone else is doing? Especially if it isn’t “you”.

We also think the grass is greener on the other side, but all the need to learn is how to attract, nurture and convert your audience.

Your brokerage doesn't matter, It’s up to you and you only

With Agently.com, “you” control your own destiny.

In case you haven’t heard about Agently,

Imagine a team of marketers, content producers, listing copywriters & website developers working for you for the price of a yard sign - that’s Agently.com

Build up your marketing, branding, and authority just like the ''big boys'' while doing it on your budget.

So simple to use, whether you've been in real estate for 30 years or 5 days

Agently - for agents, by agents