REALTOR® vs Real Estate Consultant

Quick note: One of our partners is currently building the first sales assistant for the post-NAR settlement era. Feel free to talk to them here and position your team for growth to close more buyers instead of running away from them.

Real estate sales have been mostly transactional since… I don’t know… forever?

They hire a Realtor to buy/sell their house - and when it closes they go crazy on social media (yayyyy!)🥳

Everybody high fives because there’s a transaction, listing agent is happy, buyer agent is happy, everybody’s happy. Success!

Yep. Transactional. But that’s about to change.

Realtors operating on that transactional model are going to see their commissions and their business get squeezed down to hardly anything (if they get paid at all).

The answer?

Move the business from a transactional model — to a consultative model. You flip the script, buyers and sellers will always pay for value.

Give it to them — as a consultant — providing your skills, knowledge and experience.

Real estate consultants are even charging retainer fees for their expertise which adds around $14,000+ to their bottom line.

I think retainer fees are a great idea. If they follow through with the deal, credit it at closing — if not, you keep the money. If you can sell the client on buying a house, you can sell them on a $500-$1500 retainer fee.

If you don’t have a form like that for your Buyer Broker Agreement an Attorney can just draw it up. If your state doesn’t allow it — ask for it anyway — but don’t accept it, just test them so you’ll know :)

Some people will say ANYTHING, but change real quick when they have to put up a little money.

If you want to learn about one of our many pre-qualification scipts to getting high quality buyers, you can check out my post earlier:

Rooting for you,

Alexa